“Fashion is a form of ugliness so intolerable that we have to alter it every six months.”
― Oscar Wilde
I hate shopping and I hate shopping for clothes still more. I am told shopping is a woman thing, it’s a contact sport like football, and women are supposed to enjoy the scrimmage, the noisy crowds the danger of being trampled to death, and the ectasy of the purchase.for me,it is sheer torture, having the shop assistant invade my personal space, I think shopping is extremely complicated if you are a girl.
Shopping for clothes when we were younger was in way much more tedious, and in way much simpler. We walked down to the Gajanana stores, or the Pandya and sons and bought material, which was mom approved, then took it Lakshman tailors who tailored your stuff well when he was drunk. He would have a pattern book with cuttings of the popular actresses in popular “fashionable” designs and a month later we would go to pick it up.
Of course then there were the clothes that mom, or the friendly neighbourhood aunty tailored and even more horrendous ones were the ones we tailored in the “tailoring class” as instructed by Janki-teacher.
Then came the era of smasnuteesart and fusnu-jins just in case you are wonder what desserts are doing in the apparel section, well those words if read properly read as Smash Tee-shirt and Fu’s Jeans.
When we came of age and began to drape sari’s the torture was worse, since the shops were whosoever and sons and not whosoever and daughter!! The shop assistant starts off flinging the sarees open with such aplomb that the pallu gets displayed, then we decide the material, print, colour, border and finally the combination. The salesmen were quite pushy, you would actually have a Ekalavya the guard look like, or a MDH Masala grandpa look alike pick up a pink nylon/chiffon sarees and drape it around themselves. He would preen with it, drawing your attention to the intrinsic weave and patterns. It was enough for us to run right out of the shops.
Buying inners was the worst nightmare. First and foremost there were no brands, I cannot really remember walking in and asking for a brand. Of course the shop assistants were men, and yuck!! Like my friend used to say, ”But he will know what I am wearing inside, I feel so polluted.” I was saved of this torture since my mother bought my inners for me.
The arrivals of the superstores like BigBazaar, did away with the followers of Bahuchari-Maa,(the patron Goddess of transdressers) but these big baskets with inners thrown somehow turns out to be water cooler equivalent for the shop assistants of both genders.
Somehow fashion has got synonymous with dressing, though fashion is not something that exists in dresses only, fashion is in the sky, in the street, fashion has to do with ideas the way we live what is happening. Fashion is a statement of who we are and that is proclaimed to the world through the clothes we wear. Dress shabbily and they remember the dress, dress impeccably and them remember the woman.
To me style is knowing who I am and what I want to say, and not give a damn. Its about creating my own style.. unique to me, yet identifiable for others, some that endures and not change like fashion.
Its not very easy to grow up into a woman, we are always taught almost bombarded with ideals of what we should be at every age in our lives, this what you wear at twenty, this is how you carry yourself at twenty five, this what you should do when you are seventeen, there is a huge lack of voice of assurance, there is no voice of comfort that’s where the ekalavya the royal guard turns fashion consultant.
All the same there are few things that are few things for a woman to be at any age, whether you are four or forty-four or nineteen, its great to be elegant, its fashionable to have grace, its glamorous to be brave and its always important to own and use a delectable perfume.
The word cheap is absolete, today everybody can look chic in inexpensive clothes.. there is a good clothing design on every level, you can be the chicest thing in the world in a T-shirt and Jeans its up to you.
As for me, I shop my style keeping my privacy intact try at http://www.looksgud.in/ .